In previous article on cafe booth layouts, we got some general advice on restaurant booth layouts. This time we'll talk about how to decorate restaurant door. Note that it's not that easy.

The restaurant door is face and business card of restaurant. Basically tell consumers who I am, what I sell, and my features in three parts. For example, Haidilao, carefully observe how doors of people are arranged.

First of all, there is a logo that you can use to identify who I am. "Haidilao" is a specialty, memory hot pot restaurant. This is very clear.

Many well-known brands have only name of store on door. There is nothing to say about what is for sale. For example, Golden Arches, KFC, Starbucks. It's incomparable, because they have their own "brand effect". Ordinary restaurants can't decorate a door like that.

Enter easy learning mode below:

1. Decorate and style according to style

The key to door design is the use of limited space to flexibly combine various effective information and effectively convey brand information to customers.

For example, does this kind of "**special product" and "**time-honored trademark" combined with vintage calligraphy fonts and classic color schemes create a "one look for a lifetime" feel?

2. Focus on presenting slogan

Each brand should have its own slogan, which is usually a classic copy and best reflects brand's characteristics and connotations.

For example, Quanjude slogan - "If you don't go to Great Wall, you're not a hero, it's a pity if you don't eat Quanjude duck" - very suitable to be placed on door.

3. Development history view

Numbers have a strong influence on the worldview and psychology of people, and they are easy to find. For example, Goubuli in Tianjin, Songhe Tower in Suzhou and Zhiweiguan in Hangzhou are all brands with a long history.

For example, Chen Mapo's tofu in Chengdu was first created in early Tongzhi period of Qing Dynasty (1862).

Finally, if above items are not sticky. You can learn from classic fast food brand practices: for example, a kebab restaurant puts delicious kebabs right on door so that customers can associate them when they see door.

Note. All images in this article are taken from Internet, hacked and removed